Blue Archer

Our Services

• Web Design

  Your website is the first contact most potential customers have with your business. Partnering with a web design company that truly understands the elements of web design will ensure that you have a competitive advantage in the online marketplace. With our focus on clear information architecture, branded look and feel, and design for conversion, our clients trust us to deliver websites that work for their businesses.

  Link: Web Design

• Mobile Design

  Mobile designs adjust content display and interaction designs, to improve your website's mobile browsing experience for on-the-go customers. By creating an alternate mobile design with your mobile user experience in mind, we make sure your content and messaging work as well on a portable device as they do on a personal computer.

  Link: Mobile Design

• Branding

  Branding is about putting your unique stamp on your products and services. Our logo design and style guide services give your business a consistent image your customers can remember and relate to. Play your A-game in the interactive space with branding and identity design services from Blue Archer. Our creative strategy for online branding combines logo design or refinement (when desired), visual design, typography, interactive design, and content strategy to create unique digital and interactive experiences that help you rise above the pack. Blue Archer develops concept and commodity brands and identities for Web sites, mobile Web and mobile apps, custom software builds, and social media marketing vehicles. Let our logo design and search engine optimized content writing services help you build your brand awareness today.

  Link: Branding

• Content Management Systems

  To offer powerful content management solutions for all of our clients, we provide three different CMS platforms: Wordpress, Umbraco, and AccuCMS. Each Blue Archer Content Management System implementation is unique and customized for your brand and identity. Depending on your functionality needs, your content management system can serve as a database for a variety of services, including E-commerce, human resources materials, fundraising and donations. It offers all of the speed and function of the best web technology with exceptional ease of implementation.

  Link: Content Management Systems

• Mobile Development

  An ever increasing number of your website's visitors are using mobile platforms. From popular tablet devices to traditional mobile phones to next generation smartphones, a broader spectrum of users than ever before is surfing the internet. In order to ensure your website and your message reach your customers and constituents, your content management system needs to be aware of this incoming traffic, and to render appropriately. At Blue Archer, we have a number of solutions designed to fit your needs, and can further customize your web site to meet the unique needs of your user base as well.

  Link: Mobile Development

• E-Commerce

  Explore a search engine optimized E-Commerce system, developed to support your needs, showcasing your unique products in the online marketplace. Adding eCommerce capabilities to your website can provide an additional sales channel, allow your customers to make payments online, and reduce the overhead & eliminate the mistakes of on-site order entry. The eCommerce website option saves you time and money by integrating database and online transaction functions, allowing for inventory management and secure online checkout. Display your product catalog in an appealing manner, organize your inventory into categories, and simplify the buying process with a usable shopping cart.

  Link: E-Commerce

• Websites & Intranets

  Your website can be a resource for every possible constituent you want to reach out to, including prospective clients, existing clients, and your own internal staff members. But this sounds complicated. So how can you accomplish all of these goals, when accomplishing one sounds like a challenge? Blue Archer processes and technology make it easy. The Blue Archer intranet functions as both an internal network for your employees and an extranet, where access can be extended to designated customers, partners, vendors, etc.

  Link: Websites & Intranets

• Website Functionality

  Our content management system supports a number of commonly requested interactive and database-driven features for businesses of every size. eCommerce Web Portfolio Photo Gallery & Slideshow Online Calendar & Event Registration Online Donations Searchable Job Listings & Online Application System Intranet Searchable Online Directory

  Link: Website Functionality

• Custom Software Development

  Blue Archer started in 1999 as a one of only a few Pittsburgh software companies. Today, our programmers are well versed in web and mobile applications, MS SharePoint, and more. We offer a full range of custom software development services to empower your organization by increasing sales, automating business processes, enabling advanced decision support and reporting, and integrating disparate systems.

  Link: Custom Software Development

• Digital Strategy Consultation

  Our process helps you imagine and articulate your vision so that we can translate it into a solution that exceeds your expectations. Years of experience designing and developing software and websites has taught us that risk management begins with a clear project strategy. Initial meetings and questionnaires will help you imagine and articulate your business and organizational vision and objectives so that we can translate these into functional designs that fulfill your expectations. Our time-tested process ensures that clients, project managers, creative and technical staff are all on the same page.

  Link: Digital Strategy Consultation

• Project Management

  Blue Archer utilizes the Software Engineering Institute's Capability Maturity Model as a basis for all of our project management processes, the same process originally developed for Department of Defense software projects right here in Pittsburgh. Over our years in business and over the course of hundreds of client projects, we have optimized our own project management processes to ensure the best possible quality as well as streamlined participation from our clients. Your Blue Archer project manager is not only your key point of contact with us, but also your advocate. Right up through assisting you with the launch of your new website or software application, we ensure transparency and satisfaction from start to finish.

  Link: Project Management

• Marketing Strategy

  At the forefront of any marketing initiative is the marketing strategy development and planning. These initial first steps allow us to devise an integrated marketing approach that aligns your online goals with a cost-effective implementation plan. Through a consultative process, we determine the best methods to help you gain a competitive advantage in your industry. In the strategy development phase, we consult with you on your overall goals and examines your markets and positioning, value proposition, and business model. Marketing strategy development also gives you an opportunity to revisit your company’s mission statement. We will help you establish a unique mission statement related to your marketing project, as well as discuss your messaging requirements and mechanisms for communicating that message to your target market.

  Link: Marketing Strategy

• Search Engine Optimization (SEO)

  A beautiful website with engaging content can only help your business if prospective customers find it. Through our Search Engine Optimization services, we ensure that search engine spiders can effectively crawl and index your site to ensure that it obtains high search engine result rankings. After establishing an online marketing strategy, Blue Archer will define the appropriate online marketing tactics through which your goals can be achieved. Within an online marketing campaign, our marketing team manages pay-per-click advertising, link building campaigns, as well as social media marketing. Meanwhile, we work to maintain and improve your website’s search engine positioning through on-page SEO.

  Link: Search Engine Optimization (SEO)

• Social Media

  Simply put, if your business is not a part of the social conversation, it is ignoring one of the most valuable and informational discussions currently unfolding within the marketplace. Today, social media has become a crucial component of successful inbound marketing and integrated online marketing tactics. In fact, according to one study, 74% of consumers cited relying on social media to make a purchasing decision. We will help your business mold a successful social identity online by effectively and systematically analyzing your brand. From Facebook to Twitter or LinkedIn to Google+, the opportunities for appropriate social engagement are endless. An industrial B2B company will require an entirely different social strategy, for example, than a retail brand. Whether your business is currently struggling to succeed socially or has yet to enter the social realm, our marketing professionals will tailor social media service offerings to best fit your individual needs. In the past, we have provided clients with services ranging from account creation and population to innovative strategy consultation. Generate buzz for new products or services, network among industry professionals, and expand your audience reach. Isn’t it time you join the conversation?

  Link: Social Media

• Web Analytics Tracking

  From Placement to Conversion - Analytics and Traffic Analysis make your Website Work. Every client wants a highly visible website; it's why SEO services are in high demand. But, as your website rises in the search results, what do you hope for? A windfall of new leads? An increase in online sales? Higher rankings do lead to increases in traffic (for the top 3 positions primarily - making this a gradual process), but traffic itself doesn't have a direct impact on your business. The impact comes when traffic converts, when a visitor becomes a lead, or a customer, or someone who promotes your content through social networking. At Blue Archer, we combine web analytics and user experience expertise to evaluate your traffic patterns and identify opportunities to design for improved traffic retention and conversion.

  Link: Web Analytics Tracking

• CopyWriting & Message Development

  Our websites are designed to allow you to create and modify your online content quickly and easily, but sometimes figuring out what to say and how best to communicate to an online audience is a challenge. Great copywriting helps readers understand your offerings and invites them to take action. Our professional writers are experienced in working with clients across a wide range of industries, to define the right message and tone, and communicate it clearly for an interactive audience. Whether you need to relay information, raise awareness of services or events, increase online product sales, or convert visitors into leads, populating your website with compelling content is key.

  Link: CopyWriting & Message Development

• Inbound Marketing & Blogs

  Our inbound marketing tactics will position your business as an industry leader as well as an industry expert. By producing quality content in blog posts, ebooks, and other online material, we will have your customers searching for you, instead of vise-versa.